Posted on January 14, 2026 by Kodo Gen — Leave a comment

Google Ads Upgrades Creator Partnerships: What Brands Should Know for 2026

Google Ads recently upgraded its Creator Partnerships feature with powerful new search and management tools. While this update may look small on the surface, it signals a bigger shift in how Google sees creators fitting into paid media and brand growth in 2026.

For marketers, this update makes creator discovery easier.
For brands, it brings structure to influencer collaborations.
For performance teams, it opens the door to measurable creator-led funnels.

Let’s break down what changed, why it matters, and how brands should use these new tools smartly.

What Is Google Ads Creator Partnerships?

Creator Partnerships inside Google Ads is Google’s way of helping brands collaborate with YouTube creators directly from the Ads platform.

Instead of finding creators manually on social platforms, emailing back and forth, and managing campaigns separately, Google is building everything into one place.

With the latest update, Creator Partnerships is moving closer to a full creator collaboration workspace.

What’s New in the Creator Partnerships Upgrade?

Google rolled out three major improvements.

1. Search YouTube Creators by Keyword or Channel Handle

Brands can now search creators using:

Keywords related to content or niche
Direct YouTube channel handles

This makes discovery faster and more relevant. Instead of browsing randomly, brands can search by topic, industry, or audience interest.

Example searches might look like:

“fitness shorts India”
“B2B SaaS marketing”
“tech reviews Hindi”

This aligns creator discovery with intent, not just popularity.

2. Advanced Filters for Better Creator Selection

Google added filters that help brands shortlist creators based on real criteria, such as:

Subscriber count
Average video views
Creator location
Contact availability

This is important because not every brand needs a million-subscriber creator. Many campaigns perform better with mid-sized or niche creators who have strong audience trust.

These filters help brands choose creators who fit:

Budget
Geography
Campaign goals

3. Centralized Creator Communication Hub

One of the biggest pain points in creator marketing has always been communication.

Google now offers:

A centralized creator inbox
Direct email access
Campaign-level communication tracking

This reduces dependency on external tools, missed emails, and messy follow-ups.

For agencies and brands managing multiple creators, this is a big operational win.

Why This Update Matters in 2026

This upgrade isn’t just about convenience. It reflects how creator marketing is becoming part of paid media strategy, not just brand awareness.

Here’s why this matters.

Creator-Led Campaigns Are Becoming Performance-Driven

Earlier, creator campaigns were mostly used for:

Awareness
Brand trust
Social proof

Now, brands want:

Clicks
Leads
Conversions
Retargeting data

By integrating creators into Google Ads, Google is enabling:

Better tracking
Clear attribution
Scalable creator campaigns

This bridges the gap between influencer marketing and performance marketing.

Search + Creator Content Is a Powerful Combo

With YouTube being the second-largest search engine, creators already influence buying decisions.

Now imagine this flow:

User searches for a topic
They see creator content
That content is backed by ads
The journey continues across Search, YouTube, and Display

This creates a full-funnel creator-powered experience.

What This Means for Brands

1. Creator Selection Becomes Strategic, Not Random

Brands can now choose creators based on:

Audience relevance
Content alignment
Location
Performance potential

This removes guesswork and improves campaign quality.

2. Agencies Can Manage Creator Campaigns at Scale

For agencies like Kodo, this update helps:

Centralize creator workflows
Reduce manual coordination
Align creators with paid campaigns

It also makes reporting and optimization easier.

3. Smaller Creators Get More Opportunities

With filters and keyword-based search, brands will discover:

Micro-creators
Niche experts
Regional creators

This is good news for creators who deliver value but don’t have massive followings.

How Brands Should Use Creator Partnerships in 2026

Here’s a simple approach.

Step 1: Define the Goal Clearly

Before searching for creators, decide:

Is this awareness-focused?
Is it for lead generation?
Is it product education?

Creator choice depends heavily on intent.

Step 2: Use Keywords That Match Buyer Intent

Instead of generic keywords, search for:

Problem-based terms
Use-case driven topics
Comparison-style content

This ensures creators already speak to your ideal audience.

Step 3: Combine Creators with Paid Distribution

Creators alone are powerful. Creators + paid ads are stronger.

Brands should:

Whitelist creator content
Run ads using creator videos
Retarget viewers across Google platforms

This multiplies reach and performance.

Step 4: Track What Actually Works

Use performance signals like:

View-through rate
Engagement
Clicks
Assisted conversions

Creators should be evaluated like any other marketing channel.

SEO, AEO, and Creator Content

Creator content also plays a role in how brands appear in AI-driven search and discovery.

Why?

Creators explain products in natural language
Their content answers real questions
AI systems prefer conversational, trusted sources

Brands that partner with the right creators improve:

Brand authority
Visibility in AI summaries
Trust signals across platforms

Kodo Kompany’s Take on This Update

At Kodo, we see this update as a clear signal.

Creator marketing is no longer separate from performance marketing.

In 2026:

Creators will power top-of-funnel
Paid ads will amplify trust
AI-driven platforms will surface helpful voices

Brands that structure creator partnerships properly will win attention, trust, and conversions.

Final Thoughts

Google Ads upgrading Creator Partnerships is not just a feature update. It’s a direction change.

It shows that:

Creators are becoming media channels
Performance and influence are merging
Structured creator marketing is the future

Brands that adapt early will build stronger funnels.
Brands that delay will struggle to compete in attention-driven markets.

Posted on January 7, 2026December 29, 2025 by Kodo Gen — Leave a comment

Carousel vs Blog vs Video: Which Format Wins Top-of-Funnel Traffic in 2026?

In the dynamic world of digital marketing, businesses are continually exploring innovative ways to capture audience attention and drive engagement. As we look ahead to 2026, the conversation around the most effective content formats for top-of-funnel (TOF) traffic is more relevant than ever. Among the leading contenders—carousels, blogs, and videos—each format presents distinct advantages and challenges. This article aims to dissect these formats, helping you determine which can best enhance your TOF content strategy.

Understanding Top-of-Funnel Content

Top-of-funnel content is crucial for attracting potential customers who are just beginning their journey. At this stage, the primary objective is to create awareness and spark interest without pushing for immediate conversions. Effective TOF content should educate, entertain, and engage the audience, laying the groundwork for future interactions.

The Role of Content Formats

The format of your content significantly influences how well it resonates with your audience. Different formats cater to varying preferences and consumption habits, making it essential to choose wisely. Let’s delve into the three primary formats—carousels, blogs, and videos—and examine their unique characteristics in relation to TOF objectives.

Carousels: Engaging Visual Storytelling

Carousels, especially on platforms like Instagram and LinkedIn, have surged in popularity due to their ability to convey information visually. These multi-image posts allow brands to tell a story, showcase products, or share tips in a digestible format.

Advantages of Carousels

Visual Appeal: Carousels leverage striking visuals to capture attention quickly. The combination of images and text can effectively simplify complex ideas.
Increased Engagement: Users are more inclined to interact with carousel posts, swiping through images and engaging with the content. This interaction can lead to higher engagement rates compared to static posts.
Versatility: Carousels can serve various purposes, including tutorials, product showcases, and storytelling. This adaptability allows brands to tailor their content to meet specific audience needs.

Challenges of Carousels

Limited Reach: While carousels can drive engagement, their reach may be restricted compared to other formats. Social media algorithms often prioritize video content, which can overshadow carousel posts.
Content Creation: Developing high-quality carousel content demands creativity and design skills. Brands may need to invest time and resources to create visually appealing carousels that stand out.

Blogs: In-Depth Information and SEO Benefits

Blogs have long been a cornerstone of content marketing, providing a platform for brands to share valuable insights, tips, and industry knowledge. They serve as a powerful tool for establishing authority and driving organic traffic through search engine optimization (SEO).

Advantages of Blogs

SEO Potential: Blogs can significantly enhance a brand’s visibility on search engines. By optimizing content with relevant keywords, businesses can attract organic traffic and improve their search rankings.
In-Depth Exploration: Blogs allow for comprehensive exploration of topics, providing readers with valuable information. This depth can help establish trust and authority within the industry.
Long-Lasting Content: Unlike social media posts that may quickly fade from visibility, blogs have a longer shelf life. Well-optimized blog posts can continue to attract traffic for months or even years.

Challenges of Blogs

Time-Consuming: Creating high-quality blog content requires significant time and effort. Research, writing, and editing can be resource-intensive, especially for businesses with limited staff.
Engagement Levels: While blogs can provide valuable information, they may not engage audiences as effectively as visual formats. Readers may skim through content rather than fully engaging with it.

Videos: Dynamic and Engaging Content

Video content has exploded in popularity, becoming a dominant force in digital marketing. Platforms like YouTube, TikTok, and Instagram Reels have transformed how brands connect with their audiences.

Advantages of Videos

High Engagement Rates: Videos tend to generate higher engagement rates compared to other formats. The combination of visuals, sound, and storytelling captivates audiences and encourages sharing.
Versatile Formats: Videos can take various forms, including tutorials, testimonials, and behind-the-scenes glimpses. This versatility allows brands to experiment with different styles to see what resonates best.
Emotional Connection: Video content can evoke emotions and create a stronger connection with viewers. This emotional engagement can lead to increased brand loyalty and trust.

Challenges of Videos

Production Costs: Creating high-quality video content can be expensive and time-consuming. Brands may need to invest in equipment, editing software, and skilled personnel.
Platform Limitations: Different platforms have varying requirements for video length and format. Brands must adapt their content to fit these specifications, which can be challenging.

Crafting a Full Funnel Content Mix

While each format has its strengths, a successful TOF content strategy often involves a combination of formats. By integrating carousels, blogs, and videos into your content marketing efforts, you can create a comprehensive approach that caters to diverse audience preferences.

Balancing the Formats

Identify Audience Preferences: Conduct audience research to understand which formats resonate most with your target demographic. This insight will guide your content creation efforts.
Repurpose Content: Maximize your content’s reach by repurposing it across different formats. For example, transform a blog post into a video or create a carousel summarizing key points.
Monitor Performance: Regularly analyze the performance of each format to identify trends and adjust your strategy accordingly. Use analytics tools to track engagement, traffic, and conversion rates.

The Future of Content Formats in 2026

As we move into 2026, the landscape of content marketing will continue to evolve. The rise of AI and changing consumer behaviors will shape how we approach content creation and distribution.

Embracing AI in Content Creation

AI tools are becoming increasingly sophisticated, enabling marketers to streamline their content creation processes. From generating ideas to optimizing for SEO, AI can enhance efficiency while maintaining quality.

The Importance of Authenticity

Despite the rise of AI, authenticity remains paramount. Consumers are drawn to brands that convey genuine stories and values. Balancing AI-generated content with human insights will be crucial for building trust and engagement.

Adapting to Changing Algorithms

Search engines and social media platforms are continually updating their algorithms. Staying informed about these changes and adapting your content strategy accordingly will be essential for maintaining visibility and engagement.

Conclusion: Choosing the Right Format for Your Brand

As we approach 2026, the debate over which content format reigns supreme for TOF traffic continues. Carousels, blogs, and videos each offer unique advantages that can enhance your content marketing strategy. Ultimately, the best approach is to adopt a full-funnel content mix that leverages the strengths of each format while addressing the specific needs of your audience.

By understanding the nuances of carousels, blogs, and videos, you can create a dynamic TOF content strategy that not only captures attention but also fosters meaningful connections with your audience. Embrace the power of diverse content formats, and watch your brand thrive in the digital landscape.

Posted on December 29, 2025 by Kodo Gen — Leave a comment

Conversational Search Optimization: Preparing for AI-First Search in 2026

As we approach 2026, the digital landscape is evolving rapidly, particularly in the realm of search engine optimization (SEO). The emergence of AI-driven search technologies is reshaping how users interact with information online. This transformation necessitates a shift in strategies for brands aiming to maintain visibility and relevance. In this article, we will explore the concept of conversational search optimization, its significance, and actionable strategies that businesses can implement to thrive in an AI-first search environment.

Understanding Conversational Search Optimization

Conversational search optimization is the practice of tailoring content to align with the way users engage with AI-powered search tools. Unlike traditional search methods that rely on keyword input, conversational queries involve natural language and complete questions. This shift requires brands to rethink their content creation and optimization strategies.

The Rise of Conversational Queries

With the increasing use of AI tools like ChatGPT and Google’s AI Overviews, users are gravitating towards conversational queries to find information. This trend signifies a fundamental change in user behavior, and brands that adapt to this evolution will be better positioned to capture audience attention and drive engagement.

Natural Language Processing (NLP): AI systems utilize NLP to interpret user queries, meaning content must be structured to reflect how people naturally speak and ask questions.
Contextual Relevance: AI prioritizes context over mere keyword matching, necessitating comprehensive answers that address user intent.
Instant Gratification: Users expect quick, accurate responses without sifting through multiple sources, prompting brands to ensure their content is concise and directly answers common questions.

Preparing for AI-First Search Strategies

To navigate the transition to AI-first search effectively, brands must implement specific strategies that enhance visibility and relevance. Here are several key approaches to consider:

1. Optimize for User Intent

Understanding user intent is crucial for conversational search optimization. Brands should focus on creating content that addresses the specific needs and questions of their target audience.

Conduct Keyword Research: Identify common questions and phrases that users are likely to search for. Tools like Google Trends and Answer the Public can provide valuable insights.
Create Comprehensive Content: Develop content that thoroughly answers user queries, including detailed guides, FAQs, and how-to articles that provide value and context.

2. Structure Content for AI Readability

AI systems favor content that is easy to read and understand. To enhance the readability of your content:

Use Clear Headings and Subheadings: Organize content with descriptive headings that reflect the questions users might ask. This helps AI tools quickly identify relevant sections.
Incorporate Bullet Points and Lists: Break down complex information into digestible bullet points or numbered lists. This format is user-friendly and aids AI in extracting key information.

3. Leverage Schema Markup

Schema markup is a powerful tool that helps search engines understand the context of your content. By implementing structured data, brands can enhance their chances of being featured in AI-generated responses.

Improved Visibility: Schema markup can lead to rich snippets, increasing the likelihood of being cited by AI tools.
Enhanced User Experience: Providing structured data helps users find the information they need more efficiently, improving overall satisfaction.

4. Focus on Conversational Content

Creating content that mimics natural conversation can significantly improve engagement. Consider the following strategies:

Use a Conversational Tone: Write as if you are having a dialogue with the reader. This approach makes the content more relatable and engaging.
Incorporate Questions and Answers: Structure your content around common questions. This aligns with user search behavior and positions your brand as a helpful resource.

The Role of AI in Search Optimization

AI is not just a tool for enhancing search; it is fundamentally changing how search engines operate. Understanding this shift is essential for brands looking to optimize their content effectively.

1. AI-Driven Search Results

AI systems analyze vast amounts of data to deliver personalized search results. This means that brands must focus on creating high-quality, relevant content that resonates with their audience.

Quality Over Quantity: Prioritize creating fewer, high-quality pieces of content rather than churning out numerous low-quality articles.
Engagement Metrics: AI tools consider user engagement metrics, such as time spent on a page and bounce rates. Brands should aim to create content that keeps users engaged and encourages them to explore further.

2. The Impact of AI Overviews

AI Overviews are summaries generated by AI tools that provide quick answers to user queries. To optimize for these features:

Craft Concise Summaries: Ensure that your content includes clear, concise summaries that directly answer common questions.
Utilize FAQs: Incorporate a dedicated FAQ section on your website. This not only addresses user queries but also increases the likelihood of being featured in AI Overviews.

Implementing an AI-First Search Strategy

To successfully implement an AI-first search strategy, brands must take a holistic approach that encompasses various aspects of their digital presence.

1. Monitor and Analyze Performance

Regularly monitoring the performance of your content is essential for understanding its effectiveness in an AI-driven landscape.

Utilize Analytics Tools: Leverage tools like Google Analytics to track user behavior, engagement metrics, and conversion rates.
Adjust Strategies Based on Data: Use insights from analytics to refine your content strategy. Identify which topics resonate with your audience and adjust your approach accordingly.

2. Stay Updated on AI Trends

The field of AI is rapidly evolving, and staying informed about the latest trends is crucial for maintaining a competitive edge.

Follow Industry News: Subscribe to industry publications and blogs that cover AI developments and search engine updates.
Participate in Webinars and Conferences: Engage with experts in the field to gain insights into emerging trends and best practices.

Conclusion: Embracing the Future of Search

As we move toward 2026, the importance of conversational search optimization cannot be overstated. Brands that proactively adapt their strategies to align with AI-first search will not only enhance their visibility but also foster deeper connections with their audience. By focusing on user intent, structuring content for AI readability, and leveraging the power of AI tools, businesses can position themselves for success in this new era of search.

Actionable Takeaways

Prioritize User Intent: Create content that addresses the specific needs and questions of your audience.
Structure for Readability: Use clear headings, bullet points, and lists to enhance content readability.
Implement Schema Markup: Utilize structured data to improve visibility in AI-generated responses.
Monitor Performance: Regularly analyze content performance and adjust strategies based on data insights.
Stay Informed: Keep up with the latest trends in AI and search optimization to maintain a competitive edge.

By embracing these strategies, brands can navigate the evolving landscape of search and ensure they remain relevant in an AI-driven world.

Posted on December 29, 2025 by Kodo Gen — Leave a comment

Landing Page vs Homepage: Where Should Your Ads Send Traffic in 2025?

If you’re spending money on ads in 2025—Google, Meta, LinkedIn, or even native platforms—this question matters more than ever:

Should your ads send traffic to your homepage or a dedicated landing page?

It sounds simple, but it’s one of the biggest reasons brands burn budgets without seeing conversions. At Kodo Kompany, we audit dozens of ad funnels every month, and this single decision often explains why a campaign scales—or stalls.

Let’s break it down clearly, practically, and without jargon.

Why This Decision Matters More in 2025

In 2025, paid traffic behaves differently than it did even two years ago:

Attention spans are shorter
CPCs are higher across platforms
Users expect relevance instantly
Algorithms reward fast engagement and clear intent

You’re no longer just competing with other brands.
You’re competing with distractions, feeds, and AI-powered summaries.

That means where you send traffic can either:

Continue the ad’s momentum
Or completely kill it in 3 seconds

What Is a Homepage (and What It’s Designed For)

A homepage is your brand’s front door.

It usually tries to do everything:

Explain who you are
Show all services or products
Build credibility
Speak to multiple audiences
Support SEO and brand discovery

Strengths of a Homepage

Strong brand storytelling
Good for organic visitors
Helpful for investors, partners, or press
Shows the full ecosystem of your business

Limitations for Paid Ads

Too many choices
Too many messages
No single conversion goal
Visitors don’t know “what to do next”

A homepage is designed for exploration, not decision-making.

What Is a Landing Page (and Why It Exists)

A landing page is a focused conversion asset.

It’s built around one traffic source, one intent, and one action.

Examples:

Download a guide
Book a call
Register for a demo
Claim an offer
Join a waitlist

Strengths of a Landing Page

Clear message alignment with the ad
One goal, zero distractions
Higher conversion rates
Easier to test and optimize

Landing pages are designed for action, not browsing.

The Core Difference (In Simple Terms)

Here’s the simplest way to think about it:

Ads create intent
Landing pages capture intent
Homepages dilute intent

If your ad says one thing and your destination says ten, the user leaves.

When Sending Traffic to the Homepage Actually Makes Sense

Despite what many marketers say, homepages are not always wrong.

They work in specific scenarios.

Use Your Homepage When:

Running brand awareness campaigns
Promoting a new company launch
Targeting cold audiences with no specific offer
Driving traffic for PR or thought leadership
Running ads with very broad messaging

In these cases, the goal isn’t conversion—it’s familiarity.

But even here, your homepage must be:

Fast
Clearly positioned
Visually strong
Mobile-optimized

Otherwise, the ad still fails.

When a Landing Page Is the Better Choice (Most Cases)

For most performance-driven campaigns in 2025, landing pages win.

Use a Landing Page When:

Running lead generation ads
Promoting a specific service or offer
Selling a single product or plan
Driving demo or consultation bookings
Retargeting warm audiences

If your ad has a promise, your landing page should deliver it immediately.

Why Ads + Homepages Fail So Often

Here’s what we see repeatedly in audits:

Message mismatch
The ad talks about a solution. The homepage talks about the brand.
Cognitive overload
Too many links, sections, menus, and CTAs.
Weak intent continuation
The ad creates urgency. The homepage removes it.
Poor mobile experience
Ads are mobile-first. Many homepages still aren’t.

The result?
High clicks. Low conversions. Wasted spend.

The Role of User Intent in 2025

In 2025, platforms are better than ever at identifying intent.

That means:

Your ad already knows why the user clicked
Your destination page must match that intent precisely

Examples:

Someone clicking “Get a Free Audit” doesn’t want to read your brand story
Someone clicking “See Pricing” doesn’t want to scroll past testimonials first

Landing pages respect intent.
Homepages test patience.

Landing Pages and Platform Algorithms

This part is often overlooked.

Ad platforms don’t just measure clicks. They measure:

Time on page
Scroll depth
Bounce rate
Conversion events

When users land on a focused page and act quickly:

Your Quality Score improves
Your CPC often drops
Your ads get better delivery

Landing pages don’t just convert users.
They help ads perform better.

The Hybrid Approach (Best of Both Worlds)

In 2025, the smartest brands don’t choose either-or.

They use both strategically.

How This Looks in Practice

Ads → Dedicated landing pages
Landing pages → Soft links to homepage (for trust)
Homepage → Clear pathways to focused pages

Your homepage becomes the brand anchor.
Your landing pages become conversion engines.

Common Landing Page Mistakes to Avoid

Even landing pages fail when done wrong.

Avoid:

Copy-pasting homepage content
Adding full navigation menus
Asking for too much information
Weak or generic headlines
No proof or social validation

A landing page should feel like a conversation, not a brochure.

How Kodo Kompany Approaches This Decision

At Kodo, we never ask:
“Homepage or landing page?”

We ask:

What is the campaign goal?
What is the audience awareness level?
What action do we want in the next 30 seconds?

Then we design the path that removes friction.

Sometimes that’s a landing page.
Sometimes it’s a stripped-down homepage variant.
Sometimes it’s a campaign-specific micro-page.

A Simple Rule You Can Use Today

If you want a quick decision-making rule, use this:

Brand awareness → Homepage
Lead generation → Landing page
Sales or demos → Landing page
Retargeting → Landing page
Education or PR → Homepage or content hub

If money is involved, clarity beats completeness.

Final Verdict: Where Should Ads Go in 2025?

In most cases:

Ads should send traffic to landing pages—not homepages.

Because ads are about momentum, not exploration.

Your homepage tells your story.
Your landing page closes the loop.

Closing Thought

In 2025, successful brands don’t just run ads.
They design intent-driven journeys.

If your ad works hard to earn the click, don’t send that click somewhere vague.

Send it somewhere focused.
Send it somewhere intentional.
Send it somewhere built to convert.

That’s how modern performance marketing actually works.

Posted on December 22, 2025 by Kodo Gen — Leave a comment

Micro-Moments in 2026: Capturing “Near Me” and “Best for Me” Searches with Helpful Content

There’s a new reflex in 2026.

Before asking a friend, before calling a store, before walking into a showroom, people do this:

Open phone → type “near me” or “best … for me” → tap the first useful answer.

If your brand doesn’t show up with a clear, helpful, trustworthy answer in those few seconds, you’ve already lost the moment.

These tiny, high-intent windows are what we call micro-moments. And they’ve evolved:

From generic “restaurant near me” to “healthy veg thali near me open now”
From “best laptop” to “best laptop for coding and light gaming under 70k”
From “marketing agency” to “b2b content marketing agency in india that works with saas”

In this guide, we’ll break down how brands can win these micro-moments in 2026—especially around “near me” and “best for me” searches—using content that actually helps users instead of just chasing keywords.

What Exactly Are Micro-Moments in 2026?

Micro-moments are those short bursts of intent when someone turns to search (or voice, or an AI assistant) to:

Learn something now
Decide between options now
Find something nearby now
Buy or book something now

In 2026, these moments are:

Hyper-specific – users type the full context (“for family of 4”, “for sensitive skin”, “near me open now”).
Multi-device – phones first, but also car dashboards, smart TVs, and AI assistants.
Answer-driven – they want the decision ready in one screen, not five tabs.

Your content has one job in that moment:

Be the most useful, precise and trustworthy answer to that specific question.

“Near Me” vs “Best for Me”: What’s the Real Difference?

Both types of queries sound similar, but the intent is slightly different—and your content needs to reflect that.

“Near Me” searches

Examples:

“dentist near me open sunday”
“cafe near me with wifi and plugs”
“play school near me with cctv”

Here the user cares about:

Location & distance
Timings & availability
Basic filters (budget, ambience, facilities)

Your job: prove you’re accessible and practical.

“Best for Me” searches

Examples:

“best crm for indian smes with whatsapp integration”
“best running shoes for flat feet india 2026”
“best course for manual tester to learn automation”

Here the user cares about:

Fit for their specific context
Trade-offs between options
Social proof and expert recommendations

Your job: guide their decision with clarity and honesty, not just scream “We’re #1”.

How Do You Show Up for “Near Me” Searches in 2026?

Let’s translate this into practical content moves.

1. Nail your local foundation (beyond just a Google Business Profile)

You still need:

Completed Google Business Profile with:
- Correct name, address, phone (NAP)
- Categories, hours, photos, services, attributes
Listings on relevant local platforms (Justdial, Magicbricks, Zomato, Practo, etc. depending on your niche).

But that’s just the basics. You also need location-aware content:

Location-specific landing pages
- “Digital marketing agency in Noida Sector 62”
- “Family-friendly cafe in Andheri West”
Each page answering:
- Where exactly are you?
- Who are you right for?
- What can people expect when they visit?

Avoid thin pages that just repeat the city name. Add photos, directions, parking info, local landmarks, nearby metro/bus stops.

2. Turn FAQs into search-friendly answers

Take your most common local queries:

“Do you have parking?”
“Do you open on Sundays?”
“Is this suitable for kids/seniors/pets?”

Answer each as a clear question-and-answer block on your page:

Q: Is there parking available at your Noida office?
A: Yes, we have limited free parking available inside the building and additional paid parking 50 metres away near [landmark].

This format helps both:

Users skimming the page
Search engines and AI assistants extracting answers

3. Use real-world signals

For “near me” searches, trust is often built through:

Recent reviews with specific details
Images and short videos showing actual space, neighbourhood and staff
Local content like “How to reach us from XYZ metro station”

Encourage customers to mention:

Local areas (“Had a great experience at this clinic in Bandra West…”)
Use cases (“We booked our team offsite here…”)

That language often matches the wording of future searches.

How Do You Capture “Best for Me” Searches in 2026?

This is where content strategy meets empathy.

1. Start with the buyer’s filter questions

Instead of thinking “SEO keywords”, ask:

What are people trying to compare?
What are they worried about getting wrong?
What constraints are they under (budget, time, skill level, location)?

Examples:

“Is this right for small teams or only enterprises?”
“Will this work if I don’t have an in-house tech team?”
“Is this better for performance or brand building?”

Each of these deserves its own answer section or mini FAQ in your product/service pages and blogs.

2. Create honest comparison and “who it’s for” content

The most helpful “best for me” content often looks like:

“X vs Y: Which is Better for [Audience / Use Case] in 2026?”
“Who Should Choose [Your Product] (And Who Shouldn’t)”
“Best Options for [Segment A] vs [Segment B]”

For example, on Kodo’s side we might write:

“Agency vs In-House vs Hybrid: Which Marketing Setup is Best for SaaS Startups in 2026?”

You don’t need to pretend to be the best for everyone. You need to be clearly the best for someone specific.

3. Use scenarios instead of generic feature lists

Instead of just saying:

“We offer SEO, social media, and performance marketing.”

Frame it as:

“If you’re a B2B company doing 80% of your lead gen on LinkedIn and email, here’s how we would structure your first 90 days…”

This helps the searcher mentally tag you as “best for me” because you’re speaking to their exact situation.

Turning Your Site into a Micro-Moment Answer Hub

Now let’s connect this to your actual website.

1. Build a question-first architecture

Look at your:

Service pages
Product pages
Blogs
Resources

And ask:

“If someone typed their real question into search, would any of these pages answer it clearly, in the first scroll?”

Restructure key pages with:

Question-based headings
- “Who is this best for?”
- “How long does it take to see results?”
- “What does it cost in 2026?”
Short, direct answers immediately after each heading
Deeper explanation and examples below for those who want to scroll

This makes your site friendlier to:

Humans scanning on mobile
Search and AI systems trying to extract concise answers

2. Create a dedicated “Help Me Choose” section or page

For products/services with multiple tiers:

Add “Help me choose” content that walks people through:
- “If you’re here, start with Plan A”
- “If you care most about X, then Plan B is better”
- “If you have Y constraint, we don’t recommend this option”

This aligns with “best for me” intent and increases conversion on the right-fit plans instead of pushing everyone to your biggest package.

3. Use local & persona-based examples in your content

Sprinkle real use cases with identifiers like:

“a D2C brand in Bangalore shipping pan-India”
“a coaching business serving Indian parents globally”
“a real estate agency focused on Greater Noida West”

These phrases often mirror how people type searches:

“best marketing agency for d2c brand bangalore”
“content strategy for parenting coach india”

The more your examples sound like their life, the more they see you as “best for me”.

Content Formats That Work Best for Micro-Moments in 2026

You don’t need to bet on just one format. Mix these:

Quick-answer blogs (800–1200 words) targeting specific questions
Location pages with rich local info and FAQs
Comparison posts (“X vs Y in 2026”, “Option A vs B vs C for [persona]”)
Short videos and reels summarising answers with on-screen text
Visual checklists and one-page guides for “what to do next”

Repurpose core answers across:

Website
Google Business Profile updates
LinkedIn, Instagram, YouTube Shorts
Email nurture sequences

The question stays the same; the format adapts to where the user is.

Micro-Moments Checklist for Your 2026 Marketing Plan

Use this as a quick audit:

Do we know the top 20 “near me” and “best for me” queries our buyers actually type?
Do we have at least one strong page or post that answers each of those clearly?
Are our local pages actually useful, or just city-name stuffing?
Do our product/service pages say who it’s for and who it’s not for?
Are we turning repeated support questions into public-facing FAQs and guides?
Can a new visitor get a real answer in 1–2 scrolls on mobile, or do they have to read a whole story first?
When someone searches our brand + “near me” or “best for me” style phrases, what shows up today?

Where you see gaps, that’s your content roadmap.

FAQs: Micro-Moments, “Near Me” & “Best for Me” Searches in 2026

1. Are micro-moments only relevant for local businesses?

No. Local businesses feel it first (“salon near me”), but B2B and online-only brands also face “best for me” searches like “best test automation partner for fintech startups” or “best email tool for Indian SaaS”. If people compare you, you’re in micro-moment territory.

2. How detailed should my content be for micro-moments?

Start with a short, direct answer in the first 2–3 lines, then expand. Many users skim; a smaller percentage scroll deep. Your content should work for both.

3. Is this only about Google search, or also AI assistants?

It’s about any interface where users type or speak questions—Google, Maps, voice search, AI assistants, even in-app search. The common factor is: the system wants to serve a clear, trustworthy answer. Structuring your content as answers helps everywhere.

4. How quickly can I see results from micro-moment focused content?

Some wins (like better click-through from more relevant snippets) can show up in a few weeks. But the bigger shift—being consistently present in key questions across your market—takes a few months of focused content creation and optimisation.

5. Can Kodo Kompany help with micro-moment content planning?

Yes. Kodo can help you:

Map your real customer questions into a content blueprint
Design local and comparison pages that don’t feel spammy
Rewrite key pages to be answer-first and search-friendly
Track how these pages impact traffic, leads and sales over time

Instead of chasing trends, you start showing up whenever your buyer asks, “What’s the best option for me, right now?”

Posted on December 19, 2025December 19, 2025 by Kodo Gen — Leave a comment

Ultimate 2025 Marketing FAQ: 25 Questions Your Website Should Answer Better Than AI

In the rapidly evolving landscape of digital marketing, businesses must adapt to new technologies and consumer behaviors. As artificial intelligence (AI) becomes increasingly integrated into marketing strategies, it raises essential questions about how brands can effectively engage their audiences. This article aims to address the most pressing digital marketing common questions that businesses should answer on their websites to stay competitive in 2025.

Understanding AI in Marketing

What is AI Marketing?

AI marketing refers to the application of artificial intelligence technologies to enhance marketing efforts. This includes utilizing machine learning, natural language processing, and predictive analytics to analyze customer data, identify patterns, and make informed decisions. By leveraging AI, marketers can create more personalized campaigns, optimize their strategies, and ultimately improve their return on investment (ROI).

How Does AI Impact Customer Engagement?

AI significantly enhances customer engagement by enabling brands to deliver tailored experiences. By analyzing user behavior and preferences, AI can help businesses predict what content or products will resonate with individual customers. This level of personalization fosters deeper connections and encourages customer loyalty.

Will AI Replace Human Marketers?

While AI can automate many tasks, it is unlikely to replace human marketers entirely. Instead, AI serves as a powerful tool that complements human creativity and strategic thinking. Marketers can focus on high-level strategy and creative execution while AI handles data analysis and optimization.

SEO and Content Strategy

How Can I Optimize My Website for Search Engines?

To improve your website’s visibility on search engines, focus on several key strategies:

Keyword Research: Identify relevant keywords that your target audience is searching for.
On-Page SEO: Optimize your content, titles, and meta descriptions with these keywords.
Quality Content: Create valuable, informative content that addresses your audience’s needs.
Backlinks: Build high-quality backlinks from reputable sources to enhance your site’s authority.

What Role Do FAQs Play in SEO?

FAQs are crucial for SEO as they provide concise answers to common questions, making it easier for search engines to index your content. By incorporating structured data and schema markup, you can enhance your chances of appearing in featured snippets and voice search results.

How Can I Use AI for Content Creation?

AI tools can assist in generating content ideas, drafting articles, and optimizing existing content. However, human oversight is essential to ensure that the content aligns with your brand voice and maintains quality.

Performance Marketing Insights

What is Performance Marketing?

Performance marketing is a data-driven approach where advertisers pay for specific actions, such as clicks, conversions, or sales. This model allows businesses to track the effectiveness of their campaigns and allocate budgets more efficiently.

How Can I Measure the Success of My Campaigns?

To evaluate the success of your performance marketing efforts, consider the following metrics:

Conversion Rate: The percentage of visitors who complete a desired action.
Cost Per Acquisition (CPA): The total cost of acquiring a customer through your marketing efforts.
Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising.

What Are the Best Practices for Running Performance Marketing Campaigns?

Set Clear Goals: Define what success looks like for your campaigns.
Target the Right Audience: Use data to identify and reach your ideal customers.
Optimize Continuously: Regularly analyze performance data and make adjustments to improve results.

Social Media Strategy

How Can I Develop an Effective Social Media Strategy?

An effective social media strategy involves several key components:

Define Your Goals: Determine what you want to achieve through social media, such as brand awareness or lead generation.
Know Your Audience: Understand who your target audience is and what platforms they use.
Create Engaging Content: Develop content that resonates with your audience and encourages interaction.
Monitor and Adjust: Regularly analyze your social media performance and adjust your strategy accordingly.

What Are the Benefits of Using AI in Social Media Marketing?

AI can enhance social media marketing by:

Automating Posting: Schedule posts at optimal times for maximum engagement.
Analyzing Trends: Identify trending topics and sentiments to inform your content strategy.
Personalizing Interactions: Use chatbots to provide instant responses to customer inquiries.

How Can I Measure Social Media ROI?

To measure the return on investment from your social media efforts, track metrics such as:

Engagement Rate: The level of interaction your content receives.
Traffic to Website: The number of visitors coming from social media platforms.
Lead Generation: The number of leads generated through social media campaigns.

Customer Experience and Retention

How Can I Enhance Customer Experience?

Improving customer experience involves understanding your customers’ needs and preferences. Consider implementing the following strategies:

Personalization: Tailor your communications and offers based on customer data.
Omnichannel Support: Provide consistent support across all channels, including email, chat, and social media.
Feedback Loops: Regularly solicit feedback from customers to identify areas for improvement.

What Role Does AI Play in Customer Retention?

AI can help businesses retain customers by:

Predicting Churn: Analyzing customer behavior to identify those at risk of leaving.
Personalized Recommendations: Suggesting products or services based on past purchases.
Automated Support: Providing instant assistance through AI-powered chatbots.

How Can I Build Customer Loyalty?

To foster customer loyalty, focus on:

Quality Products and Services: Ensure that your offerings meet or exceed customer expectations.
Engagement: Maintain regular communication with customers through newsletters and social media.
Loyalty Programs: Implement programs that reward repeat customers with discounts or exclusive offers.

Conclusion

In 2025, businesses must prioritize answering digital marketing common questions on their websites to remain competitive. By leveraging AI, optimizing for SEO, and enhancing customer experiences, brands can effectively engage their audiences and drive growth. As the digital landscape continues to evolve, staying informed and adaptable will be key to success.

By addressing these 25 essential questions, your website can not only provide valuable information to visitors but also position itself as a trusted resource in the ever-changing world of digital marketing

Posted on December 11, 2025December 11, 2025 by Kodo Gen — Leave a comment

FAQ-First Website Architecture: Turning Your Site into an Answer Engine in 2025

In the rapidly evolving digital landscape, businesses must adapt to the changing ways users seek information. As we move into 2025, the importance of structuring your website around frequently asked questions (FAQs) cannot be overstated. This approach not only enhances user experience but also positions your site as a reliable source of information for AI-driven search engines. By adopting an FAQ-first architecture, you can transform your website into an answer engine that meets the needs of modern users and search algorithms alike.

Understanding the Shift to Answer Engines

The traditional model of search engines, characterized by ten blue links, is becoming obsolete. Users are increasingly turning to AI-powered tools like ChatGPT, Google’s AI Overviews, and Bing Copilot for quick, conversational answers. This shift signifies a fundamental change in user behavior, where the focus is on obtaining immediate, relevant information rather than sifting through multiple search results.

The Rise of AI-Powered Search

Recent studies indicate that a significant portion of internet users now rely on AI for their search needs. This trend is expected to grow, with projections suggesting that by 2028, millions more will adopt AI as their primary search method. As a result, businesses must prioritize Answer Engine Optimization (AEO) to ensure their content is easily discoverable and cited by these AI systems.

Why FAQ-First Architecture Matters

An FAQ-first website architecture aligns perfectly with the needs of AI-driven search engines. By structuring your content around common questions, you increase the likelihood of being featured in AI-generated answers. This not only boosts your visibility but also enhances user engagement, as visitors can quickly find the information they seek.

Key Elements of an FAQ-First Website

To effectively implement an FAQ-first architecture, several key elements must be considered. These components will help you create a user-friendly experience while optimizing for AI search engines.

1. Structured Data Markup

Implementing structured data, such as schema markup, is crucial for helping search engines understand the context of your content. By using FAQPage schema, you can clearly define questions and answers, making it easier for AI tools to extract relevant information.

2. Conversational Content

Crafting content in a conversational tone is essential for engaging users and AI systems alike. Frame your FAQs in a way that mimics natural dialogue, allowing for a seamless interaction between users and your website.

3. Comprehensive Answers

When addressing FAQs, ensure that your answers are thorough yet concise. Aim for clarity and directness, providing users with the information they need without unnecessary fluff. This approach not only satisfies user intent but also aligns with the preferences of AI algorithms.

4. Regular Updates

Keeping your FAQ content current is vital. AI systems prioritize up-to-date information, so regularly revisiting and refreshing your FAQs will help maintain your site’s relevance and authority.

Building Your FAQ Hub

Creating a dedicated FAQ hub on your website can significantly enhance user experience and SEO performance. This hub should serve as a comprehensive resource for users seeking answers to common questions related to your industry or services.

1. Organize by Topic

Structure your FAQ hub by grouping questions into relevant categories. This organization allows users to navigate easily and find the information they need quickly. Consider using subheadings to break down topics further, making it even more user-friendly.

2. Use Clear Headings

Employ descriptive headings for each FAQ section. This not only aids in navigation but also helps search engines understand the content hierarchy on your page. Clear headings improve the chances of your content being featured in AI-generated answers.

3. Incorporate Internal Links

Linking to related content within your FAQ hub can enhance user engagement and improve SEO. By guiding users to additional resources, you create a more comprehensive experience that keeps visitors on your site longer.

Writing Effective FAQ Content

When crafting your FAQ content, it’s essential to focus on clarity, relevance, and engagement. Here are some strategies to ensure your FAQs resonate with both users and AI systems.

1. Start with Real Questions

Identify the most common questions your audience asks. Use tools like Google Trends or Answer the Public to discover popular queries in your niche. Starting with real questions ensures that your content is relevant and valuable to users.

2. Answer First, Explain Later

Lead with a direct answer to each question before providing additional context or details. This approach caters to users seeking quick information and aligns with the preferences of AI systems that prioritize concise responses.

3. Keep It Simple

Use straightforward language and avoid jargon. The goal is to make your content accessible to a broad audience. Clear, simple language enhances comprehension and increases the likelihood of your content being cited by AI tools.

4. Use Lists and Bullet Points

Formatting your answers with lists or bullet points can improve readability. This structure allows users to scan the information quickly, making it easier for them to find what they need.

Monitoring Performance and Making Adjustments

Once your FAQ-first architecture is in place, it’s crucial to monitor its performance and make necessary adjustments. Regularly reviewing analytics will help you understand how users interact with your content and identify areas for improvement.

1. Track Visibility in AI Search Results

Utilize tools like Google Search Console to monitor how your FAQs appear in AI search results. Pay attention to click-through rates and impressions to gauge the effectiveness of your content.

2. Analyze User Engagement

Examine user behavior on your FAQ pages. Are visitors spending time reading your answers? Are they clicking through to related content? Understanding user engagement will help you refine your approach and enhance the overall experience.

3. Update Content Regularly

As trends and user preferences evolve, so should your FAQ content. Regularly revisit your FAQs to ensure they remain relevant and accurate. This commitment to freshness will help maintain your site’s authority and visibility.

The Future of FAQ-First Architecture

As we look ahead to 2025 and beyond, the importance of an FAQ-first website architecture will only continue to grow. With the rise of AI-driven search engines, businesses that prioritize this approach will be better positioned to capture user attention and drive traffic.

1. Embrace AI Technologies

Stay informed about advancements in AI technologies and how they impact search behavior. By embracing these changes, you can adapt your FAQ strategy to align with emerging trends and user expectations.

2. Foster a Culture of Continuous Improvement

Encourage a mindset of continuous improvement within your organization. Regularly assess your FAQ content, user engagement, and performance metrics to identify opportunities for enhancement.

3. Collaborate with Experts

Consider collaborating with SEO and content marketing experts to refine your FAQ-first strategy. Their insights can help you navigate the complexities of AI-driven search and ensure your content remains competitive.

Conclusion

In conclusion, adopting an FAQ-first website architecture is essential for businesses looking to thrive in the evolving digital landscape of 2025. By prioritizing user needs and optimizing for AI-driven search engines, you can transform your site into a valuable resource that meets the demands of modern users. Embrace this approach, and you’ll not only enhance user experience but also position your brand for long-term success in an increasingly competitive online environment.

Posted on December 10, 2025 by Kodo Gen — Leave a comment

New ChatGPT Data Reveals the Top 20 Factors Behind AI Citations

New ChatGPT Data Reveals the Top 20 Factors Behind AI Citations (And What Brands Should Do Next)

Every marketer is asking the same question right now:

“How do I get my website to show up in ChatGPT citations?”

Until recently, the answers were mostly guesses: “maybe schema”, “maybe LLMs.txt”, “maybe keywords”.

Now we finally have real data.

SE Ranking analysed 129,000 domains and 216,000+ pages across 20 niches to understand which websites ChatGPT likes to cite most often.blog.google Their conclusion is surprisingly reassuring for brands:

The same fundamentals that help you win in SEO also help you win in AI.

In this blog, we’ll break down:

What the new ChatGPT citation study actually says
The top signals that correlate with more citations
What this means for brands that don’t have huge authority yet
A practical playbook you can follow with Kodo-style execution

What Does the New ChatGPT Citation Study Actually Say?

SE Ranking’s research looked at how often domains were cited in ChatGPT’s answers, then checked which on-site and off-site signals were most strongly correlated.

Some highlights:

Referring domains (unique websites linking to you) were the single strongest predictor of citations.
Domain traffic and Domain Trust were next – big, trusted sites naturally get more citations.
Content depth, structure, and freshness clearly matter. Longer, well-structured, recently updated content wins more often.
Social and reputation signals (Quora, Reddit, review platforms) help AI decide whose content is “safe to trust.”
Some hyped tactics — like LLMs.txt files and FAQ schema markup — showed little to no impact on citations.

So, no, there is no magic hidden tag you can drop into your HTML and suddenly become ChatGPT’s favourite child.

Instead, it’s a familiar story:

Authority + depth + structure + performance + social proof = more AI visibility.

The #1 Signal: Referring Domains (Backlinks Still Rule)

According to the study, the number of referring domains to your site is the clearest indicator of how often you’ll be cited.

Sites with up to ~2,500 referring domains averaged around 1.6–1.8 citations
Domains with 350,000+ referring domains averaged 8.4 citations
There’s a “jump point” at ~32,000 referring domains where citations almost double

In simple terms:

ChatGPT behaves like a cautious researcher. If many good sites point to you, it feels safer referencing you.

For brands, this means:

Link-building is not just “for Google” anymore
Digital PR, guest posts, mentions, and collaborations now feed both search engines and AI engines
Low-quality link schemes still won’t work; the focus is on diverse, legitimate websites

If you’re a smaller brand, don’t panic. You don’t need 32,000 referring domains tomorrow. But you do need a plan to earn real mentions consistently.

Signal #2: Domain Authority, Traffic & Homepage Visibility

The study also shows that overall domain visibility matters:

Sites with high Domain Trust (DT > 90) get nearly 4x more citations than low-trust sites (DT < 43).
Traffic only starts to matter in a big way once you cross ~190K monthly visitors – below that, differences are less dramatic.
It’s not random pages; it’s your homepage traffic that correlates most strongly with being cited.

What does this tell us?

Your brand, not just your blog, needs to be strong.
A high-authority root domain with a well-optimised homepage sends a clear “this is a serious site” signal to AI systems.
Google rankings and ChatGPT citations are cousins.
There’s a clear correlation between good organic rankings and AI citations – not proof that ChatGPT copies Google, but proof that quality and authority signals overlap.

For Kodo-type clients, this is good news: all the ongoing SEO work you’re already doing (technical health, content, authority) is also moving the needle for AI visibility.

Signal #3: Content Depth, Structure & Freshness

The study also dives into how on-page content itself affects citations.

Longer, deeper content wins more

Articles over 2,900 words earned around 5.1 citations
Articles under 800 words averaged only 3.2 citations

Depth shows expertise, and answer engines want authoritative sources, not thin listicles.

Structure: headings, sections & Q&A

Pages that:

Break content into 120–180 word sections between headings, and
Use question-based H2s/H3s and FAQ sections

…receive significantly more citations than walls of text.

From an AEO lens, this makes total sense:

When your page looks like a list of questions and clear answers, ChatGPT can “lift” those answers easily into its own responses.

Freshness still matters

Content updated in the last 3 months almost doubles average citations compared to older pages.

So the play is clear:

Don’t just publish and forget
Build a quarterly refresh ritual for your best traffic and “AI candidate” pages

Signal #4: Social Proof – Quora, Reddit & Review Platforms

One of the more interesting findings:

Smaller sites can “punch above their weight” by being active in communities and review ecosystems.

The SE Ranking data shows:

Domains with strong presence on Quora and Reddit have ~4x higher chances of being cited than those with minimal activity.
Sites with profiles on review platforms like G2, Capterra, Trustpilot, Yelp, etc., are 3x more likely to be chosen as sources.

This is huge for younger brands:

If you don’t have 50K backlinks yet, you can still build brand trust footprints that AI models see across the open web:

Thoughtful Q&A contributions on Quora
Helpful, non-spammy posts and breakdowns on Reddit
Consistent reviews and ratings on relevant platforms

In other words:

Don’t just exist on your own site. Exist in the conversations around your category.

Signal #5: Technical Performance & Core Web Vitals

AI engines don’t like slow, fragile pages any more than humans do.

The study shows that pages with better Core Web Vitals (FCP, LCP, INP, Speed Index) are 3x more likely to be cited than slow pages.

It’s not that ChatGPT “cares” about UX in a human sense. It’s more that:

Fast pages are often better maintained
They’re more likely to stay online and reliable
They tend to correlate with strong SEO discipline

For Kodo clients, this simply reinforces a core rule:

Technical SEO and page speed are now part of your AI strategy, not just your Google strategy.

What About LLMs.txt and FAQ Schema – Are They Worth It?

Two of the most hyped tactics got a reality check.

LLMs.txt

The study found that LLMs.txt had negligible impact on ChatGPT citations. In fact, removing it slightly improved their predictive models.

Conclusion:

It’s fine to use LLMs.txt for control and policy reasons
But don’t expect it to boost visibility or citations

FAQ schema

Pages with FAQ schema actually showed no clear advantage over pages without it (and in some cases, slightly fewer citations).

Conclusion:

Structured data is still useful for classic SEO
But for ChatGPT specifically, content shape matters more than markup

Practical Playbook: How Can Brands Increase Their Chances of ChatGPT Citations?

Let’s translate all of this into a Kodo-style action list.

1. Double down on authority-building

Build a long-term, ethical link-building program
Combine guest content, digital PR, podcast appearances, co-created reports
Track referring domains as a core KPI alongside traffic and leads

2. Create “AI-ready” pillar content

Pick priority topics and create:

2,000–3,000+ word deep dives with real data, visuals and examples
H2s and H3s that are questions users actually ask
Short, direct answers under each question (like mini FAQs inside the article)

This serves SEO, readers and answer engines in one shot.

3. Refresh your winners quarterly

Identify your top traffic + conversion + expertise pages
Update stats, add new sections, expand FAQs every 3 months
Track which pages start appearing in AI answers over time

4. Build community & review footprints

Answer niche-relevant questions on Quora
Join relevant subreddits with genuine advice, not promo
Claim your brand on review platforms where prospects research tools/services

Think of it as distributed authority – you’re telling the web (and AI) “we exist, we’re trusted, and people talk about us”.

5. Keep technical performance clean

Aim for sub-second FCP/LCP where possible
Fix Core Web Vitals issues as they appear
Avoid heavy, bloated pages for your most strategic content

FAQs: ChatGPT Citations & Your Brand

1. Can I “force” ChatGPT to cite my website?

No. You can’t force citations, but you can increase probability by strengthening the same signals that ChatGPT appears to value: authority, depth, trust, and performance.

2. Do I need 30,000+ referring domains to get cited?

Not necessarily. That’s where citations accelerate, not where they start. Smaller sites can still earn citations if they publish high-quality, well-structured content and build strong community and review footprints.

3. Is this the end of classic SEO?

Not at all. If anything, this study confirms that good SEO is the foundation of good AI visibility. Backlinks, domain trust, traffic, and content quality all matter for both Google and ChatGPT.

4. Should I still bother with schema and LLMs.txt?

Schema is still valuable for traditional search features, but doesn’t guarantee AI citations. LLMs.txt is useful for controlling access, not boosting ranking. Focus first on authority, content and UX.

5. How can Kodo Kompany help brands with ChatGPT visibility?

Kodo can help you:

Design an AI + SEO content roadmap
Build pillar pages and Q&A clusters around your core topics
Run digital PR & link-building that grows real authority
Optimise technical performance and Core Web Vitals
Track how often your brand appears in AI answers over time

ChatGPT visibility is not a hack. It’s a natural by-product of consistent, high-quality digital marketing — which is exactly the game Kodo already plays.

Posted on December 8, 2025 by Kodo Gen — Leave a comment

Carousel vs Blog vs Video: Which Format Wins Traffic in 2026

Carousel vs Blog vs Video: Which Format Wins Top-of-Funnel Traffic in 2026?

In the ever-evolving landscape of digital marketing, businesses are constantly seeking effective strategies to capture audience attention and drive engagement. As we approach 2026, the debate surrounding the most effective content formats for top-of-funnel (TOF) traffic intensifies. Among the contenders, carousels, blogs, and videos each offer unique advantages and challenges. This article delves into the strengths and weaknesses of these formats, helping you determine which one can best elevate your TOF content strategy.

Understanding Top-of-Funnel Content

Top-of-funnel content is designed to attract potential customers who are just beginning their journey. At this stage, the goal is to create awareness and generate interest without pushing for immediate conversions. Effective TOF content should educate, entertain, and engage the audience, laying the groundwork for future interactions.

The Importance of Format

The format of your content plays a crucial role in how effectively it resonates with your audience. Different formats cater to varying preferences and consumption habits, making it essential to choose wisely. As we explore the three primary formats—carousels, blogs, and videos—let’s consider their unique characteristics and how they align with TOF objectives.

Carousels: Engaging Visual Storytelling

Carousels, particularly on platforms like Instagram and LinkedIn, have gained popularity for their ability to convey information in a visually appealing manner. These multi-image posts allow brands to tell a story, showcase products, or share tips in a digestible format.

Advantages of Carousels

Visual Appeal: Carousels leverage eye-catching visuals to capture attention quickly. The combination of images and text can effectively convey complex ideas in a simplified manner.
Increased Engagement: Users are more likely to interact with carousel posts, swiping through images and engaging with the content. This interaction can lead to higher engagement rates compared to static posts.
Versatility: Carousels can be used for various purposes, including tutorials, product showcases, and storytelling. This versatility allows brands to tailor their content to specific audience needs.

Challenges of Carousels

Limited Reach: While carousels can drive engagement, their reach may be limited compared to other formats. Algorithms on social media platforms often prioritize video content, which can overshadow carousel posts.
Content Creation: Developing high-quality carousel content requires creativity and design skills. Brands may need to invest time and resources to create visually appealing carousels that stand out.

Blogs: In-Depth Information and SEO Benefits

Blogs have long been a staple of content marketing, providing a platform for brands to share valuable insights, tips, and industry knowledge. They serve as a powerful tool for establishing authority and driving organic traffic through search engine optimization (SEO).

Advantages of Blogs

SEO Potential: Blogs can significantly enhance a brand’s visibility on search engines. By optimizing content with relevant keywords, businesses can attract organic traffic and improve their search rankings.
In-Depth Exploration: Blogs allow for comprehensive exploration of topics, providing readers with valuable information. This depth can help establish trust and authority within the industry.
Long-Lasting Content: Unlike social media posts that may quickly fade from visibility, blogs have a longer shelf life. Well-optimized blog posts can continue to attract traffic for months or even years.

Challenges of Blogs

Time-Consuming: Creating high-quality blog content requires significant time and effort. Research, writing, and editing can be resource-intensive, especially for businesses with limited staff.
Engagement Levels: While blogs can provide valuable information, they may not engage audiences as effectively as visual formats. Readers may skim through content rather than fully engaging with it.

Videos: Dynamic and Engaging Content

Video content has exploded in popularity, becoming a dominant force in digital marketing. Platforms like YouTube, TikTok, and Instagram Reels have transformed how brands connect with their audiences.

Advantages of Videos

High Engagement Rates: Videos tend to generate higher engagement rates compared to other formats. The combination of visuals, sound, and storytelling captivates audiences and encourages sharing.
Versatile Formats: Videos can take various forms, including tutorials, testimonials, and behind-the-scenes glimpses. This versatility allows brands to experiment with different styles to see what resonates best.
Emotional Connection: Video content can evoke emotions and create a stronger connection with viewers. This emotional engagement can lead to increased brand loyalty and trust.

Challenges of Videos

Production Costs: Creating high-quality video content can be expensive and time-consuming. Brands may need to invest in equipment, editing software, and skilled personnel.
Platform Limitations: Different platforms have varying requirements for video length and format. Brands must adapt their content to fit these specifications, which can be challenging.

Comparing the Formats: A Decision Matrix

To help you navigate the decision-making process, we’ve created a content format decision matrix that outlines the strengths and weaknesses of carousels, blogs, and videos for TOF traffic.

Format	Strengths	Weaknesses
Carousels	– High engagement rates	– Limited reach compared to videos
	– Visually appealing	– Requires design skills
	– Versatile for storytelling
Blogs	– Strong SEO potential	– Time-consuming to create
	– In-depth information	– May lack immediate engagement
	– Long-lasting content
Videos	– High engagement and shareability	– Production costs can be high
	– Emotional connection with viewers	– Platform-specific limitations
	– Versatile formats

Crafting a Full Funnel Content Mix

Balancing the Formats

Identify Audience Preferences: Conduct audience research to understand which formats resonate most with your target demographic. This insight will guide your content creation efforts.
Repurpose Content: Maximize your content’s reach by repurposing it across different formats. For example, transform a blog post into a video or create a carousel summarizing key points.
Monitor Performance: Regularly analyze the performance of each format to identify trends and adjust your strategy accordingly. Use analytics tools to track engagement, traffic, and conversion rates.

Conclusion: Choosing the Right Format for Your Brand

As we move into 2026, the debate over which content format reigns supreme for TOF traffic continues. Carousels, blogs, and videos each offer unique advantages that can enhance your content marketing strategy. Ultimately, the best approach is to adopt a full funnel content mix that leverages the strengths of each format while addressing the specific needs of your audience.

Posted on December 3, 2025 by Kodo Gen — Leave a comment

Conversational Search Optimization: How Brands Can Prepare for AI-First Search in 2026

As we approach 2026, the landscape of search engine optimization is undergoing a seismic shift. The rise of artificial intelligence (AI) and conversational search is redefining how users interact with information online. Brands must adapt their strategies to ensure visibility and relevance in this new era. This article delves into the essentials of conversational search optimization and outlines actionable steps for businesses to thrive in an AI-first search environment.

Understanding Conversational Search Optimization

Conversational search optimization refers to the practice of tailoring content to meet the needs of users who engage with AI-driven search tools. Unlike traditional search methods, where users input keywords, conversational queries involve natural language and complete questions. This shift necessitates a fundamental change in how brands approach content creation and optimization.

The Importance of Conversational Queries

With the advent of AI tools like ChatGPT and Google’s AI Overviews, users are increasingly relying on conversational queries to find information. This trend is not just a passing phase; it represents a significant evolution in user behavior. Brands that recognize and adapt to this change will be better positioned to capture audience attention and drive engagement.

Key Characteristics of Conversational Search

Natural Language Processing (NLP): AI systems utilize NLP to understand and interpret user queries. This means that content must be structured in a way that aligns with how people naturally speak and ask questions.
Contextual Relevance: AI tools prioritize context over mere keyword matching. Content should provide comprehensive answers that address user intent and context.
Instant Gratification: Users expect quick, accurate responses without having to sift through multiple sources. Brands must ensure their content is concise and directly answers common questions.

Preparing for AI-First Search Strategies

To effectively navigate the transition to AI-first search, brands need to implement specific strategies that enhance their visibility and relevance. Here are several key approaches to consider:

1. Optimize for User Intent

Understanding user intent is crucial for conversational search optimization. Brands should focus on creating content that addresses the specific needs and questions of their target audience. This involves:

Conducting Keyword Research: Identify common questions and phrases that users are likely to search for. Tools like Google Trends and Answer the Public can provide valuable insights.
Creating Comprehensive Content: Develop content that thoroughly answers user queries. This could include detailed guides, FAQs, and how-to articles that provide value and context.

2. Structure Content for AI Readability

AI systems favor content that is easy to read and understand. To enhance the readability of your content:

Use Clear Headings and Subheadings: Organize content with descriptive headings that reflect the questions users might ask. This helps AI tools quickly identify relevant sections.
Incorporate Bullet Points and Lists: Break down complex information into digestible bullet points or numbered lists. This format is not only user-friendly but also aids AI in extracting key information.

3. Leverage Schema Markup

Improved Visibility: Schema markup can lead to rich snippets, which increase the likelihood of being cited by AI tools.
Enhanced User Experience: Providing structured data helps users find the information they need more efficiently, improving overall satisfaction.

4. Focus on Conversational Content

Creating content that mimics natural conversation can significantly improve engagement. Consider the following strategies:

Use a Conversational Tone: Write as if you are having a dialogue with the reader. This approach makes the content more relatable and engaging.
Incorporate Questions and Answers: Structure your content around common questions. This not only aligns with user search behavior but also positions your brand as a helpful resource.

The Role of AI in Search Optimization

AI is not just a tool for enhancing search; it is fundamentally changing how search engines operate. Understanding this shift is essential for brands looking to optimize their content effectively.

1. AI-Driven Search Results

AI systems analyze vast amounts of data to deliver personalized search results. This means that brands must focus on creating high-quality, relevant content that resonates with their audience. Key considerations include:

Quality Over Quantity: Prioritize creating fewer, high-quality pieces of content rather than churning out numerous low-quality articles.
Engagement Metrics: AI tools consider user engagement metrics, such as time spent on a page and bounce rates. Brands should aim to create content that keeps users engaged and encourages them to explore further.

2. The Impact of AI Overviews

AI Overviews are summaries generated by AI tools that provide quick answers to user queries. To optimize for these features:

Craft Concise Summaries: Ensure that your content includes clear, concise summaries that directly answer common questions.
Utilize FAQs: Incorporate a dedicated FAQ section on your website. This not only addresses user queries but also increases the likelihood of being featured in AI Overviews.

Implementing an AI-First Search Strategy

To successfully implement an AI-first search strategy, brands must take a holistic approach that encompasses various aspects of their digital presence.

1. Monitor and Analyze Performance

Regularly monitoring the performance of your content is essential for understanding its effectiveness in an AI-driven landscape. Key steps include:

Utilizing Analytics Tools: Leverage tools like Google Analytics to track user behavior, engagement metrics, and conversion rates.
Adjusting Strategies Based on Data: Use insights from analytics to refine your content strategy. Identify which topics resonate with your audience and adjust your approach accordingly.

2. Stay Updated on AI Trends

The field of AI is rapidly evolving, and staying informed about the latest trends is crucial for maintaining a competitive edge. Consider the following:

Follow Industry News: Subscribe to industry publications and blogs that cover AI developments and search engine updates.
Participate in Webinars and Conferences: Engage with experts in the field to gain insights into emerging trends and best practices.

Conclusion: Embracing the Future of Search

Actionable Takeaways

Prioritize User Intent: Create content that addresses the specific needs and questions of your audience.
Structure for Readability: Use clear headings, bullet points, and lists to enhance content readability.
Implement Schema Markup: Utilize structured data to improve visibility in AI-generated responses.
Monitor Performance: Regularly analyze content performance and adjust strategies based on data insights.
Stay Informed: Keep up with the latest trends in AI and search optimization to maintain a competitive edge.

By embracing these strategies, brands can navigate the evolving landscape of search and ensure they remain relevant in an AI-driven world.