WordPress just made something very clear. AI is allowed, but lazy AI is not.
In early February 2026, the WordPress AI team published official AI usage guidelines to encourage responsible use and to reduce low quality content and low quality contributions across the ecosystem. The headline message is simple: you are responsible for what you publish or submit, even if AI helped you. WordPress also asks contributors to disclose meaningful AI assistance, and to keep everything compatible with GPL licensing rules, including code and non code assets like documentation, images, screenshots, and educational content.
This matters even if you are not contributing to WordPress core. Because WordPress powers a massive share of business websites, the standard it sets becomes a signal for how the web is going to treat content quality in the AI era. If your brand is publishing blogs, landing pages, knowledge bases, or even micro content at scale using AI, this update is a warning and a blueprint.
This blog breaks down what WordPress changed, why it changed, and what brands should do next if they want trust, rankings, and conversions in 2026.
AI tools are now everywhere in content and development workflows. That is not the problem. The problem is what happens when AI becomes the whole workflow.
WordPress calls out thhttp://WordPress AI Guidelines (Make WordPress): https://make.wordpress.org/ai/handbook/ai-guidelines/e risk of low effort, unverified AI output that floods the internet and reduces overall quality. Many publishers are pushing volume, not value. That creates “AI slop” content that looks fine at first glance, but fails on accuracy, originality, real world usefulness, and trust. Search platforms and users are already reacting to this.
WordPress is basically saying: quality standards do not change just because AI exists. If your work is low effort, it should be rejected, whether it came from a person or a machine.
Let us translate the official guidance into plain English.
WordPress says you are responsible for your contributions. AI can assist, but it is not a contributor. That means you cannot blame AI for bad code, wrong facts, or misleading claims.
For brands, this is the most important principle. If AI wrote your blog draft and it includes incorrect information, your brand still loses trust.
WordPress asks contributors to disclose meaningful AI assistance in the PR description or ticket comment. It also clarifies that small trivial help may not need disclosure, but meaningful help should be disclosed.
For brands, the lesson is not “add an AI disclaimer everywhere.” The lesson is to build internal transparency. Track where AI meaningfully shaped content, code, claims, or visuals, so you can audit, fix, and improve fast.
WordPress contributions must remain compatible with GPLv2 or later, including AI assisted output. This is important because some AI tools may produce code that is not safe to relicense, or may repeat patterns from sources with different licenses. WordPress is reminding everyone that “AI generated” does not automatically mean “free to use.”
For business sites, licensing issues show up in plugins, themes, snippets, and assets pulled into your site. If your team is using AI to generate code for plugins, you need a clean policy.
WordPress explicitly includes docs, screenshots, images, and educational materials. In other words, it is not just about code.
For brands, this is huge. Because most “AI slop” is not code. It is content, visuals, and low effort templates.
WordPress pushes quality over volume and discourages low effort output.
This is also the direction SEO is already moving towards. Helpful, original, experience based content wins. Mass produced content without depth slowly loses rankings and conversions, even if it briefly spikes traffic.
Even though WordPress guidelines are written for contributors, the impact is wider. Here is the real message for marketers.
If you want visibility in Google, in AI answers, and in human decision making, you have to earn trust. Trust is built by clarity, accuracy, helpful structure, proof, and consistent quality.
AI can speed up the first draft. But it cannot replace real expertise, real examples, and real editing. When AI writes alone, you usually get the same generic advice that everyone else is publishing. That is exactly what search engines and users ignore.
So the winning play is: use AI like a smart assistant, not like a ghostwriter.
Here is a simple workflow we recommend at Kodo Kompany for brands that publish content regularly and use AI tools.
Before you open any AI tool, write a short brief that includes:
Audience and intent
What problem this page solves
What you want the reader to do next
What experience, proof, or examples you will include
This keeps the content unique from the beginning.
AI is great for:
Outlines
Headline variations
Simplifying language
Generating FAQ drafts
Summarising your own notes
Formatting content for readability
AI should not be your source of truth. If it makes a claim, you verify it.
To avoid generic content, add at least two of these:
A real example from your work
A mini case story
A common mistake you see in clients
A short checklist based on your process
A simple framework with your naming
This is what makes your content worth reading and worth citing.
Before publishing, run a final edit focused on:
Are claims accurate
Is it easy to skim
Does it answer the exact query clearly
Is the CTA clear
Is it written like a human, not like a bot
If the content feels “same same,” rewrite the intro and add a sharper point of view.
You do not need to publish a dramatic disclaimer on every blog. But you should track meaningful AI help internally, especially when AI produced:
Any code snippet
Any data or numbers
Any policy or compliance advice
Any medical, legal, finance claims
Any visuals that need rights checks
This matches the spirit of WordPress disclosure guidance.
Most marketing teams do not think about licensing until something breaks. But AI makes it easier to accidentally use content that is not safe.
If you use AI to generate:
Custom plugin code
Theme templates
Tracking scripts
Reusable snippets
Training material
Design assets
Then you should have a basic rule: everything must be safe to publish and redistribute.
WordPress highlights GPL compatibility for contributions, which is a stricter environment, but the principle is useful for brands too. Be careful with “copy from here and paste” workflows, especially when AI suggests code that looks like it came from a specific library or source.
The goal is not to slow down. The goal is to publish better.
If you want speed without slop, focus on these three upgrades:
Use a fixed structure for most blogs:
Clear promise in the intro
Step by step guidance
Common mistakes
FAQ section
Short conclusion with CTA
This improves both user experience and AI readability.
Have a doc with:
Your service pages and positioning lines
Your top FAQs from sales calls
Your case study highlights
Your tone rules
Then you can use AI to draft content that sounds like you, not like the internet.
Many brands have 20 percent blogs that drive 80 percent traffic. Update those posts with new examples, new FAQs, better structure, and internal links. Quality compounding beats content spam.
No. WordPress allows AI assistance, but it makes you responsible for the final output and discourages low effort or unverified AI output.
WordPress suggests that if AI meaningfully helped you, you should disclose it. Trivial help may not require disclosure.
For most brand blogs, public disclosure is a choice, unless your industry requires it. But internal tracking is smart, especially when AI influences claims, data, compliance, or code.
Because WordPress and its ecosystem rely on GPL licensing rules. WordPress wants AI assisted contributions to remain compatible with GPLv2 or later.
Use AI for drafting and structure, then add human expertise, real examples, and a strong edit for clarity and trust. Publish fewer but better pieces, and update existing posts regularly.
WordPress includes non code assets in its guidance for contributors, so the principle applies. For brands, ensure you have the rights to use images and avoid misleading or copied visuals.
WordPress is not anti AI. It is anti low quality.
If your brand wants to grow in 2026, the play is simple:
Use AI to move faster
Use humans to make it true, useful, and trustworthy
That combination is what wins rankings, citations, and customer confidence.
April 23, 2024