Blogs

Google Ads API v22: The AI Update Every Marketer Needs to Know in 2025 Introduction The future of digital advertising is here — and it’s powered by AI smarter than ever before. In October 2025, Google rolled out its most powerful update yet: Google Ads API v22.For marketers, this isn’t just another backend upgrade — […]

Performance Marketing Mastery: Strategies That Actually Convert Introduction If your ads are getting clicks but not customers, you’re not alone. In 2025, brands are spending more than ever on paid campaigns — yet fewer than 40% of marketers say they can directly link performance to ROI.That’s because performance marketing isn’t just about traffic — it’s […]

The Psychology of Influence: Why People Buy What Creators Recommend Introduction Why do we trust a stranger on Instagram more than a traditional ad?Why does a creator’s 30-second video convince millions to buy — without any discount code or hard sell? Welcome to the new era of marketing psychology, where trust is personal, not transactional. […]

The Psychology of Branding: What Makes Audiences Trust You Introduction Think about the brands you love — Apple, Amul, Nike, Zomato.What makes you pick them over a cheaper alternative? It’s not just design or discounts. It’s trust. Trust is the invisible currency that keeps brands relevant, loved, and remembered. In 2025, when consumers scroll past […]

Behind the Spark: How Indian Brands Use Storytelling During Diwali Diwali, the Festival of Lights, is not just a time for celebration; it has evolved into a significant marketing opportunity for brands across India. As the festival approaches, companies are increasingly leveraging storytelling to connect with consumers on a deeper emotional level. This article explores […]

When to Use Short-Form vs Long-Form Videos: The 2025 Brand Playbook In the rapidly evolving landscape of digital marketing, understanding the nuances between short-form and long-form video content is crucial for brands aiming to maximize their reach and engagement. As we step into 2025, the strategies surrounding video marketing are becoming increasingly sophisticated, with businesses […]